LTV Calculator
Projects customer lifetime value by cohort and segment to steer acquisition and retention spend.
LTV Calculator in production
- Projects lifetime value by acquisition cohort
- Models purchase frequency and retention curves
- Segments customers into value tiers
- Sets acquisition bid caps by segment
- Flags high-value accounts at risk of lapsing
- Backtests projections against realised cohorts
45-second film: the LTV Calculator tile, an animated mockup and the KPI impact.
Live in 6–9 weeks, inside your perimeter
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See LTV Calculator running inside your environment
A 20-minute technical walkthrough, no slides. Ships in 6–9 weeks.