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LTV Calculator

Projects customer lifetime value by cohort and segment to steer acquisition and retention spend.

<10%
LTV forecast error
+15–25%
Acquisition efficiency
Monthly → daily
Cohort refresh
4–6 months
Payback period
Lt
LTV Calculator
CX · No. 60 of 117
What it does

LTV Calculator in production

  • Projects lifetime value by acquisition cohort
  • Models purchase frequency and retention curves
  • Segments customers into value tiers
  • Sets acquisition bid caps by segment
  • Flags high-value accounts at risk of lapsing
  • Backtests projections against realised cohorts

45-second film: the LTV Calculator tile, an animated mockup and the KPI impact.

How it ships

Live in 6–9 weeks, inside your perimeter

Deployment options
On-premise (air-gapped)Private cloudManaged cloudHybrid
Integrates with
ShopifyStripeSalesforceGoogle AdsSnowflakeKlaviyo
Technology stack
lifetimes (BG/NBD · Gamma-Gamma)XGBoostdbtSnowflakeLooker
Compliance & security
GDPRDPDPPCI DSSISO 27001TCPA · TRAI

See LTV Calculator running inside your environment

A 20-minute technical walkthrough, no slides. Ships in 6–9 weeks.

Book a walkthrough →Browse the library →